When it comes to creating a custom video brochure, design and messaging matter but one element often gets overlooked: choosing the right screen size and format.
Your video brochure’s screen isn’t just a display it’s the stage for your story. The right size and layout can elevate your presentation, engage your audience, and make your message truly unforgettable.
Let’s break down how to select the perfect combination for your marketing goals.
1. Why Screen Size Matters More Than You Think
The screen is the centerpiece of your video brochures it determines how immersive your content feels.
The wrong size can make even the best video appear underwhelming, while the right one creates instant impact.
Here’s how to choose:
- 4.3″ Screen → Compact and budget-friendly. Great for mass distribution, direct mail campaigns, or leave-behind materials.
- 5″ to 7″ Screen → Ideal balance of size and cost. Perfect for corporate presentations, sales kits, and client introductions.
- 10″ Screen → Premium, cinematic feel. Best for VIP clients, investor pitches, or luxury product launches.
Remember: larger screens create stronger emotional engagement but also add weight and cost. Align your choice with your audience and purpose.
2. Picking the Right Format for Your Message
Video brochures come in various formats, each designed for a specific marketing experience.
Here’s a breakdown of the most popular ones:
- Video Brochure (Book Style): Opens like a book with a screen inside. Ideal for storytelling, presentations, and brand introductions.
- Video Box: Includes a built-in screen and product compartment. Perfect for luxury products, PR kits, or unboxing experiences.
- Video Mailer: Lightweight and slim, designed for postal campaigns. Best when you need wide reach with personal impact.
- Video Business Cards: Pocket-sized and portable. Excellent for personal branding, introductions, and networking events.
Each format sets a different tone so pick the one that matches how you want your audience to feel.
3. Resolution and Quality: Don’t Compromise
A high-quality video deserves a high-quality display.
Choose IPS LCD screens for vibrant colors and wide viewing angles. Avoid low-resolution screens that can dull your visuals or distort your message.
Also, consider your video’s aspect ratio (16:9 or 4:3) to ensure full-screen playback without black borders or cropping.
Pro tip: Ask your supplier for a sample video brochure before bulk production — it’s the best way to check brightness, clarity, and overall feel.
4. Balancing Aesthetics and Functionality
Beyond size and resolution, the right finish and structure make your video brochure feel premium.
- Soft-touch matte gives a modern, elegant look.
- Gloss laminate enhances color and shine.
- Custom embossing or foil adds sophistication.
Combine this with the right screen placement and button layout for a seamless user experience.
A well-balanced design keeps viewers focused on your content, not distracted by the format.
5. Match the Format to Your Marketing Goal
Before deciding, ask yourself:
- Is this for direct mail, sales meetings, or executive gifting?
- Do I want mass reach or high-end impact?
- How often will recipients rewatch or share it?
For example:
- A 4.3” video mailer is ideal for awareness campaigns.
- A 7” video brochure suits detailed product demos.
- A 10” video boxes creates lasting impressions in luxury presentations.
Matching intent to format ensures your investment delivers maximum ROI.
6. Future-Proofing Your Choice
In 2025 and beyond, brands are embracing customizable and rechargeable video brochures that can be updated for new campaigns.
Choosing a versatile screen size and durable format ensures your brochures remain relevant long-term saving money while maintaining quality.
Final Thoughts
Your video brochure isn’t just a marketing piece it’s a personalized experience.
The right screen size and format help you control that experience, guiding how your audience perceives your story.
Whether you’re sending hundreds through direct mail or impressing one key decision-maker in person, design with purpose because every inch of your video brochure shapes the emotion it delivers.
