As global food trends continue to evolve, one protein stands out as the undisputed leader in 2025: chicken. From busy families looking for healthier meals to foodservice companies optimizing costs, poultry has become the top choice across markets worldwide. This shift isn’t random—it’s the result of major economic, health, and cultural changes shaping consumer behavior today.
Below, we explore the key reasons chicken is dominating global consumption in 2025 and what this means for importers, retailers, and distributors.
1. Health-Conscious Consumers Are Choosing Leaner Protein
As nutrition awareness grows, more people are seeking foods that support long-term health. Chicken naturally fits this trend due to its:
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High-quality lean protein
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Lower saturated fat compared to red meat
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Rich source of vitamins (B6, B12)
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Essential minerals like zinc and selenium
Whether it’s fitness-focused consumers or parents wanting healthier meals for their children, chicken is widely seen as a cleaner, lighter, and more versatile protein choice.
2. Chicken Remains the Most Affordable Animal Protein
In many regions, rising food prices have pushed households to search for budget-friendly nutrition options. Poultry offers the best balance between cost, quality, and availability, making it the economically preferred choice.
Key factors behind chicken’s affordability:
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Efficient feed-to-meat conversion rates
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Faster production cycles
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Stable global supply
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Lower farming and processing costs
This cost advantage makes chicken accessible for low-income families and developing nations, reinforcing its position as the world’s most economical protein source.
3. Cultural Compatibility Across Global Markets
Chicken’s cultural and religious acceptance significantly contributes to its global popularity. Unlike certain meats restricted by religious dietary laws, poultry is widely embraced across:
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Muslim-majority markets seeking halal-certified chicken
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South and Southeast Asia
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Africa
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Latin America
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European consumers shifting away from red meat
Its versatility across cuisines—grilled, stewed, fried, roasted—also ensures strong demand in both home cooking and foodservice industries.
4. Growth of Halal & Frozen Poultry Markets
The global halal food market continues to expand rapidly in 2025, increasing demand for certified halal poultry exports. At the same time, frozen chicken is becoming a strategic choice for importers due to:
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Longer shelf life
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Reduced waste
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Consistent quality and safety standards
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Competitive pricing
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Reliable supply for large institutions and retail chains
This trend is especially strong in the Middle East, North Africa, Sub-Saharan Africa, and Southeast Asia—regions where chicken plays a central nutritional role.
5. Brazil’s Leadership in Supplying High-Quality Poultry
Brazil remains one of the world’s most trusted sources of frozen chicken products thanks to:
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Strong halal-certified production
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Advanced processing and hygiene standards
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Competitive pricing
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Reliable cold-chain logistics
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Ability to supply consistent volumes year-round
Companies such as Brazil Poultry Exports ensure that importers, wholesalers, and foodservice distributors have access to high-quality, safe, and competitively priced poultry products to meet growing global demand.
Conclusion: Chicken Will Continue Leading Protein Demand Beyond 2025
With its favorable price, nutritional benefits, cultural acceptance, and wide availability, chicken has firmly established itself as the preferred protein of 2025. Market data shows that consumer behavior is shifting permanently toward poultry, and this trend will continue shaping global food systems for years to come.
For businesses involved in wholesale, retail, or foodservice, securing reliable poultry suppliers is more important than ever. High-standard exporters like Brazil Poultry Exports play a crucial role in supporting that demand—bringing safe, halal-certified, and affordable frozen chicken to markets worldwide.
