In the fast-paced world of digital marketing, content and backlinks often steal the spotlight. But what many website owners overlook is the crucial role technical SEO plays in ranking success. Technical SEO ensures your site is easily crawlable, fast, and user-friendly—elements that directly impact how search engines perceive and rank your content.
If your traffic is stagnating despite good content, these 6 technical SEO fixes could provide the instant lift your website needs.
1. Improve Site Speed and Core Web Vitals
Google has made it clear: page speed and user experience matter. If your site takes too long to load, visitors bounce—and rankings drop.
Fixes:
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Compress images and use next-gen formats like WebP
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Enable lazy loading
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Minimize CSS and JavaScript
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Use a reliable CDN (Content Delivery Network)
Run your site through Google PageSpeed Insights to identify exact areas of improvement.
2. Fix Broken Links and Redirect Chains
Broken links (404 errors) frustrate users and create crawl issues for search engines. Redirect chains (e.g., A → B → C) dilute link equity and slow down crawling.
Fixes:
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Use tools like Screaming Frog or Ahrefs to find broken links
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Set up 301 redirects for removed content
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Avoid unnecessary intermediate redirects
3. Optimize Mobile-Friendliness
With mobile-first indexing now the norm, your site’s mobile experience is more important than ever.
Fixes:
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Ensure responsive design across all devices
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Eliminate intrusive pop-ups or elements
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Use mobile-friendly fonts and button sizes
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Test mobile usability with Google Search Console
4. Ensure Proper Indexing and Crawlability
If search engines can’t access or index your site correctly, it won’t rank—no matter how great your content is.
Fixes:
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Submit an updated XML sitemap in Google Search Console
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Ensure no critical pages are blocked in the
robots.txtfile -
Avoid using “noindex” tags on important content accidentally
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Use canonical tags to prevent duplicate content issues
5. Strengthen Your Site’s HTTPS and Security
Security is a trust factor. Google gives ranking preference to HTTPS-enabled sites.
Fixes:
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Install an SSL certificate and ensure all pages use HTTPS
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Redirect HTTP to HTTPS using a 301 redirect
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Regularly update your CMS and plugins to prevent vulnerabilities
6. Implement Structured Data Markup
Structured data (schema markup) helps search engines better understand your content and enables rich results like FAQs, ratings, and more.
Fixes:
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Add relevant schema types (e.g., Article, Product, FAQ)
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Test with Google’s Rich Results Test tool
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Validate with Schema.org documentation
Conclusion: Let Experts Handle It for You
Implementing these technical SEO fixes can dramatically improve your site’s visibility and performance. But if you’re not confident navigating crawl errors or configuring redirects, consider partnering with professionals.
If you’re looking for the Best SEO Agency in Dehradun, we highly recommend SAAR Advertising & Marketing. Their team specializes in technical SEO audits, content optimization, and full-service digital marketing tailored to your business goals. With proven results and a strong local presence, they’re your go-to experts for SEO success in Uttarakhand and beyond.
