When it comes to effective skincare, serums are the powerhouse products that can transform your skin from dull and tired to radiant and healthy. This guide will walk you through building the perfect serum-based routine—using the advanced formulations by Shigeru Beauty—designed with Japanese-inspired technology and gentle botanicals to suit every skin type.
🌿 What Are Serums & Why Are They Essential?
Serums are lightweight, fast-absorbing liquids packed with high concentrations of active ingredients. Unlike moisturizers that sit on the surface, serums penetrate deeply to target specific concerns like:
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Fine lines and wrinkles
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Dark spots and dullness
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Dehydration
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Acne and clogged pores
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Weak skin barrier
Using serums effectively can dramatically improve your skin’s health and appearance—especially when used in the right order.
Read Also: 7 Ways to Determine If Your Skin Care Products Are Safe
🧴 Step-by-Step: Building a Serum-Based Skincare Routine
Step 1: Cleanse Your Face Thoroughly
Always begin with a gentle cleanser to remove dirt and excess oil. This preps your skin to absorb serums effectively.
Step 2: Apply Hydrating Serum
Product: Hyaluronic Acid Elixir
Purpose: Deep hydration and plumping.
Hyaluronic Acid Elixir draws moisture into the skin, giving it a smoother, dewy finish. Use it right after cleansing when your face is still slightly damp.
Step 3: Target Dark Spots and Uneven Tone
Product: Vitamin C Elixir
Purpose: Brightens skin and fades pigmentation.
Vitamin C also protects against environmental stressors, making it an essential morning step.
Step 4: Minimize Pores and Calm Redness
Product: Niacinamide Elixir
Purpose: Controls oil, reduces pores, soothes inflammation.
Ideal for acne-prone or sensitive skin, this is the best brightening niacinamide serum that strengthens your skin’s barrier.
Step 5: Anti-Aging Night Care
Product: Retinol Elixir
Purpose: Smooths fine lines and boosts collagen.
A gentle retinol serum, perfect for beginners. Start 2–3 nights a week and follow up with a moisturizer.
Step 6: Deep Repair and Nourishment
Product: Collagen Elixir
Purpose: Firms and restores elasticity.
Apply in your nighttime routine to wake up with visibly plumper skin.
Step 7: Glow & Luxurious Finish
Product: 24k Gold Elixir
Purpose: Adds radiance and boosts skin vitality.
Use as a final serum layer or pre-makeup for a luminous base.
Read Also: Shigeru Vitamin C Elixir – Your Daily Glow Booster for Radiant, Even-Toned Skin
🔁 How to Layer Serums Correctly
Use the “thinnest to thickest” rule:
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Water-based serums (Hyaluronic, Niacinamide)
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Antioxidants (Vitamin C)
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Treatment serums (Retinol, Collagen)
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Oils or richer serums (24k Gold)
Apply a few drops of each, wait 30–60 seconds between layers, and gently press them in for better absorption.
🌙 Morning vs Night Serums: When to Use What
AM Routine
✔️ Cleanser
✔️ Hyaluronic Acid Elixir
✔️ Vitamin C Elixir
✔️ Niacinamide Elixir
✔️ Sunscreen
PM Routine
✔️ Cleanser
✔️ Hyaluronic Acid Elixir
✔️ Retinol Elixir (2–3x/week)
✔️ Collagen Elixir
✔️ 24k Gold Elixir (optional)
Read Also: Retinol for Beginners: How to Start Without Irritation
💡 Tips for Maximum Effectiveness
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Always patch test a new serum
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Start with one new serum at a time
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Be consistent—most serums show results in 4–8 weeks
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Use SPF 30+ daily, especially when using actives like vitamin C or retinol
✨ Why Shigeru Beauty Serums?
All Shigeru serums are:
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Inspired by Japanese skincare rituals
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Infused with botanical extracts & clean ingredients
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Free from parabens, alcohol, and artificial fragrance
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Designed for layering without irritation
Whether you’re looking to treat signs of aging, hydrate dry skin, or brighten a dull complexion—there’s a Shigeru serum tailored to your concern.
🛒 Shop the Complete Serum Range:
Best serum kit for a complete skincare transformation
A full-spectrum routine featuring all six face serums to hydrate, brighten, tighten, and restore skin—ideal for those who want an all-in-one solution to achieve glowing, youthful skin.
Best serum for longer lashes and fuller brows
Formulated to promote growth and strengthen hair follicles, this serum enhances lash length and brow density naturally—perfect for sparse or thinning hair.
Best serum for anti-aging and skin renewal
A gentle, encapsulated retinol elixir that reduces fine lines, boosts collagen, and refines texture without irritation—ideal retinol for beginners and sensitive skin.
Best serum for oil control and reducing pores
A brightening niacinamide serum that minimizes enlarged pores, balances sebum, and calms redness. Great for acne-prone and sensitive skin types.
Best serum for fading dark spots and boosting glow
Packed with stabilized Vitamin C, this elixir targets pigmentation, dullness, and uneven tone for visibly radiant skin.
Best serum for deep hydration and plumping
Infuses your skin with intense moisture, visibly smoothing fine lines and leaving a supple, youthful glow—perfect for dry or dehydrated skin.
Best serum for skin firmness and elasticity
Boosts collagen production to improve skin structure, reduce sagging, and enhance smoothness—an excellent choice for mature or aging skin.
Best serum for radiance and luxury skincare rituals
Infused with 24K gold particles, this elixir revives dull skin, supports circulation, and adds a luminous finish—great as a pre-makeup glow booster.
