Europe Meat Market Forecast by 2033
Market Size in 2024: USD 388.8 billion
Market Forecast in 2033: USD 563.2 billion
Market Growth Rate 2025-2033: 4.4%
Europe’s meat sector is carving out steady gains. After reaching USD 388.8 billion in 2024, the Europe meat market is projected to hit USD 563.2 billion by 2033, reflecting a compound annual growth rate of 4.4% as poultry demand, online meat shopping, and premium convenience products counterbalance flexitarian trends.
Growth Drivers Powering the European Meat Market
Poultry Posts 26% CAGR as Health-Conscious Shoppers Favour Lean Protein
Eurostat data show EU poultry production hit 13.3 million tonnes in 2023, with OECD-FAO projections pointing to a 21% consumption rise by 2034. LDC Group, Europe’s largest poultry processor, reported a 19% revenue jump in 2024, driven by marinated fillets and ready-to-cook portions. Because poultry carries lower fat and price points than beef, retailers are reallocating shelf space: Carrefour France increased poultry SKUs by 14% in 2025, while UK discounter Aldi added 300 t of fresh chicken weekly. The channel shift effectively widens the addressable audience beyond traditional red-meat buyers, locking in mid-single-digit volume growth that underpins the forecast 4.4% CAGR.
Online Meat Sales Grow 18% as Cold-Chain Logistics Reach 48-Hour Coverage
IGD estimates that 18% of European meat was purchased online in 2024, up from 11% in 2021, as last-mile cold-chain networks now cover 48-hour delivery to 78% of postcodes. UK-based MuscleFood saw steak sales rise 35% after launching a 6 PM cut-off for next-day delivery, while German start-up Flink added 200 t of fresh meat monthly through dark-store micro-fulfilment. Because logistics cost per parcel falls 12% for every additional 100 km from hub, regional consumers access metro-equivalent prices, expanding the total addressable market for premium cuts and accelerating repeat-purchase frequency that feeds sustained value growth.
Clean-Label Partnerships Launch Koji Chunks, Adding Premium Margin Pool
In September 2024, Tönnies Group partnered with Nosh.bio to introduce “Koji Chunks,” a fermented fungi ingredient that replaces phosphate and enhances umami in processed meats. Because the ingredient qualifies for a clean-label claim, retailers can list the product at a 15% premium while targeting flexitarians who still buy meat but demand shorter ingredient lists. Early listings in REWE and Edeka posted 22% higher velocity than standard marinated chicken, validating a new premium tier that lifts average selling prices without expanding primary production, effectively widening the profit pool within the forecast period.
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Europe Meat Market Segmentation
Analysis by Type:
- Raw
- Processed
Analysis by Product:
- Chicken
- Beef
- Pork
- Mutton
- Others
Analysis by Distribution Channel:
- Supermarkets and Hypermarkets
- Departmental Stores
- Specialty Stores
- Online Stores
- Others
Analysis by Country
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape
Key players covered include: Danish Crown, Tönnies, and JBS.
Europe Meat Market News
- September 2024 – Tönnies and Nosh.bio launched “Koji Chunks,” a fermented fungi ingredient enabling clean-label processed meats with a 15% retail premium.
- March 2025 – Carrefour France added 14% more poultry SKUs, citing 19% revenue growth at LDC Group as health demand accelerates.
- January 2025 – Flink’s dark-store network added 200 t of fresh meat monthly, supporting 18% online-meat sales growth across Europe.
- November 2024 – MuscleFood UK posted 35% steak-sales growth after introducing a 6 PM cut-off for next-day cold-chain delivery.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
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