MarkNtel Advisors Research Analyses that The India Digital Out-of-Home Advertising Market size was valued at around USD 284 million in 2024 and is projected to reach USD 620 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30.
Which are the top companies operating in the India Digital Out-of-Home Advertising Market?
Times OOH, AdOnMo, JC Decaux SE, Laqshya Media Group, Dentsu, ARMOUR Digital, Ooh! Media Digital PTY Limited, Moving Walls India Private Limited, PlayAds Advertisement Spaces Pvt. Ltd., Bellplus Media, EG Communications, Bright Outdoor Media, Pioneer Publicity, TDI International India Ltd., CASHurDRIVE, and others
Competitive Landscape and India Digital Out-of-Home Advertising Market Share Analysis:
The competitive landscape of the India Digital Out-of-Home Advertising market offers detailed insights by company. These insights include company overviews, financial performance, revenue specific to the India Digital Out-of-Home Advertising market, segment market potential, R&D investments, new market strategies, global footprint, production sites and capacities, key strengths and weaknesses, product launches, product range and diversity, as well as dominant applications.
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Research Scope and Market Categories:
By Format Type
- Digital Billboards- Market Size & Forecast 2020-2030, USD Million
- Video Advertising- Market Size & Forecast 2020-2030, USD Million
- Ambient Advertising- Market Size & Forecast 2020-2030, USD Million
- Others- Market Size & Forecast 2020-2030, USD Million
By Application
- Outdoor- Market Size & Forecast 2020-2030, USD Million
- Indoor- Market Size & Forecast 2020-2030, USD Million
By End User
- Retail & Consumer Goods- Market Size & Forecast 2020-2030, USD Million
- Government- Market Size & Forecast 2020-2030, USD Million
- Recreation- Market Size & Forecast 2020-2030, USD Million
- Real Estate- Market Size & Forecast 2020-2030, USD Million
- BFSI- Market Size & Forecast 2020-2030, USD Million
- Transportation- Market Size & Forecast 2020-2030, USD Million
- Education- Market Size & Forecast 2020-2030, USD Million
- Others- Market Size & Forecast 2020-2030, USD Million
Geographically, the report provides an in-depth analysis of consumption, revenue, market share, and growth rate—along with historical data and forecasts for the period 2025–2030 as detailed in the respective chapters.
By Region
- North
- South
- East
- West
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Which are the driving factors of the India Digital Out-of-Home Advertising Market?
Rising Popularity Due to High Reach & Visibility Creating Market Demand – The increasing popularity of digital Out-of-Home advertising in India owing to greater reach and visibility is fueling the growth of the market. Set up in bustling urban centers like major intersections, DOOH screens target a diverse and larger audience. Its share of the total OOH market is expected to grow from 20% in 2024 to 30% by the end of 2025, indicating its high reach & popularity. For instance, the digital billboards on the Western Express Highway in Mumbai are viewed by hundreds of thousands of commuters daily, providing extensive exposure to brands and creating market demand in these areas. In addition, the vibrant & high-resolution nature of digital billboards allows for compelling advertisements that can easily be revised to reflect current promotions or events. For instance, continuous marquee events set to hit the country for the DOOH industry in 2025 will open new avenues like the Delhi elections, Maha Kumbh, and Asia Cup, among others. This creates a high market demand for digital advertisements of these events. This high reach and visibility of DOOH advertising make it a very attractive area for advertisers, since it allows them to maximize impact, which again boosts demand.
Key Report Highlights:
- Market Dimensions & Projections
- Pricing Evaluation,
- Recent Strategic Moves by Companies,
- Primary Stakeholders,
- Analysis of Import and Export Trends,
- Competitive Landscape Assessment,
- Emerging Opportunities,
- Market Trends and Indicators
Note – If there are any particular details you need that are not currently included in the report, we will be happy to provide them as part of our customization services.
Comprehensive Table of Contents India Digital Out-of-Home Advertising Market Analysis and Forecast (2025-2030)
- Market Segmentation
- Introduction
- Product Definition
- Research Process
- Assumptions
- Executive Summary
- Research Methodology
- Overview of Methodological Approaches
- Study Objectives
- Foundational Methodology
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- Scope Definition
- Key Assumptions and Limitations
- Forecasting Approach
- Macroeconomic Outlook
- India Digital Out-of-Home Advertising Market Porters Five Forces Analysis
- India Digital Out-of-Home Advertising Market Supply Chain Analysis
- India Digital Out-of-Home Advertising Market Trends & Insights
- India Digital Out-of-Home Advertising Market Dynamics
- Drivers
- Challenges
- India Digital Out-of-Home Advertising Market Growth Opportunities & Hotspots
- India Digital Out-of-Home Advertising Market Policy & Regulations
- India Digital Out-of-Home Advertising Market Pricing Analysis
- India Digital Out-of-Home Advertising Market Outlook, 2020-2030F
- Market Size & Outlook
- Revenues (USD Million)
- Units Sold
- Market Size & Outlook
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