Digital magazines and brochures have evolved way beyond the basic PDF downloading. Page flipper software turns any paper work into an interactive media which attracts attention and sparks up the interest. However, a flipbook is not an end, to fully use the marketing potential, strategy and appropriate techniques are important.
The advanced strategies will make you transform your digital publications into a potent marketing tool and supply measurable outcomes whether you are displaying a product catalog, a company newsletter, or a portfolio.
Make Your Content Digital Book Friendlier
Reading habits in the digital world vary considerably as compared to the consumption of the print. People are fast with the content they are reading, they want to have an immediate navigation, and they drop the publications which are clumsy to use. Arrange your flipbook with scannable headlines & bullet point and visual breaks b/w paragraphs.
Make paragraphs concise–not over 3 sentences. Highlight significant info with bold text & ensure that your font is readable on all devices. It is important to remember that half or sometimes even greater portions of your audience are made up of mobile users.
Use Interactive components to Your Advantage
The use of modern page flipper software has many interactive possibilities but caution is paramount. Add interactive buttons to product pages, video testimonials shown on pages and provide audio narration to make it easy to use.
It is possible to think of using hotspots to display more product information or specifications. Leads can be captured through interactive forms incorporated in your flipbook and this will not redirect the user to the outside pages and this decreases friction in the conversion process.
Design for Visual Impact
The visual appeal of your flipbook will either keep the readers interested or make them move elsewhere. Use images that are of high-resolution that can load fast, as well as consistent branding everywhere, and visual hierarchy with a strategic application of white space.
The design spreads that complement each other i.e. not overloading single pages with information. Rather, allow key messages to breath over 2-page layouts. Custom graphics and professional photography are far more effective in engagement measures than stock photography.
Master Distribution and Promotion
Without proper distribution, there is no use in creating great content. Post your flipbook on various platforms: insert it into web pages, include it in emailing and advertise in the social media.
Produce teaser materials that can call attention to some interesting parts of your flipbook. Post behind-the-scenes information on how it is made, or download major statistics to post as independent social media posts that refer to the entire publication.
Check Performance & Optimize
Page flipping software is usually able to offer a lot of analytics regarding reader behavior. Keep track of the most read pages, the point at which the readers lose their interest as well as which activities initially receive the most clicks.
Use this information to improve on future publications. When you continuously have readers turn their backs on your flipbook on the third page, consider what could be causing the problem and maybe there is too much content crammed in to be read or the graphics is no longer as appealing.
Comparison of your flipbook versions (A/B testing) can be used to see preferences regarding how your flipbook is laid out, placed content, and the location of calls-to-action.
Conclusion
Page flipper software is not only some kind of a presentation tool, it is a key to more in depth relationships with customers. Digital flipbooks can be, when applied intelligently, an interactive experience that can inform, entertain and turn readers into customers.
Start to use these plans on your next publication. It is better to begin with 1 or 2 programs, assess their effectiveness, and broaden your strategy slowly as you construct up your familiarity with the functionality of the platform.
A highly recommended software option is PageTurnPro. Take a 15-day free trial of PageTurnPro page flipper software now.
